For builders & developers
A successful sale starts well before the photography. I work with builders and developers in Palo Alto and neighboring communities on the decisions that shape a home’s market appeal: finishes, pricing, presentation, and launch timing.
Bring me in while choices are still taking shape, or when you’re ready to sell. I’ll bring a buyer’s perspective and a hands-on plan for showing the value of what you’ve built.
Discuss your project Let’s get acquainted
My goal is to earn your next project, too. — Maggie
What I bring to your project
While plans and finishes are still taking shape, I can help you consider what buyers in your neighborhood and price range are looking for. We’ll discuss where an upgrade may strengthen the home’s appeal and where a simpler choice may serve just as well. Even a beautiful house needs a sensible budget.
Your architect and designer lead the design. I contribute the market perspective.
A newly built home rarely has a perfect comparable. I look at recent sales, competing homes, location, layout, and buyer expectations to develop a pricing recommendation. Then we’ll walk through the reasoning together, with your timeline and priorities in mind.
You’ve put thought into the materials, proportions, and details. The presentation should help buyers appreciate them. I personally design and direct the luxury staging using my own inventory, then coordinate photography, film, and twilight images to show the home at its best.
Carrying costs don’t pause while a home waits for its buyer. I coordinate staging, photography, broker tours, and open houses around the home’s readiness and the market calendar. Once we launch, I actively market the property, communicate with buyers and agents in English and Mandarin, and keep you informed as we work toward a sale.
My role is to advise on market positioning and represent you in the sale, working alongside your design, construction, and financial professionals.
How we begin
A lot you’re considering, plans in review, a home under construction, or a finished property ready for a fresh approach. Share the address and where things stand, and we’ll start there.
We’ll look at the home, the street, and the likely buyer. I’ll share my perspective on positioning, finish priorities, and timing, then outline how I can help.
We’ll coordinate preparation, pricing, and launch around your project. Once the home is on the market, I stay involved in buyer follow-up, negotiations, and the details that move the sale toward closing.
Considering your next project?
Send me the address and what you have in mind. We can discuss recent sales of newer homes, competing inventory, and how the location may influence the finished home’s appeal.
It’s an initial market conversation to help inform your decision, with no obligation. If I see a gap between your target price and what the market supports, I’ll tell you.
Recently built homes I’ve sold
Built in 2020
Eight offers in eight days on the market. The home sold for $6,300,000, $1,311,120 above asking.
Built in 2022
Following two previous listing attempts, I introduced a fresh presentation. The home sold for $7,940,000.
Let’s talk
Tell me a little about your project, or simply introduce yourself. We’ll take it from there.
Thank you for reaching out.
I’ll review your note and reply personally. I look forward to hearing more about your plans.
