Sold by Maggie Ma · Palo Alto listing agent 154 Coleridge Avenue, Palo Alto

Giving people a reason to visit

This Old Palo Alto home had been listed twice before I began working with the seller. I wanted to give it a fresh introduction and create more opportunities for people to experience it in person.

The nearby train was part of the setting buyers would consider. My approach combined thoughtful presentation with an active effort to bring attention to the home.

An open house featuring local art

I hosted a lively open-house event featuring local artists’ work. Supporting the arts is something I care about, and this was an opportunity to bring that interest into the way I introduced the home.

The event gave visitors an occasion to explore the rooms, enjoy the artwork, and experience the property in a welcoming setting.

Taking the invitation further

I sent 5,000 invitations to help build interest in the event and the home. That outreach was a deliberate part of the marketing effort: giving people a specific reason to come through the door.

I also personally designed the home’s presentation so the spaces were ready to welcome them. The event, outreach, and preparation worked together as parts of the selling plan.

The result

The home was listed on January 20, 2025, at $7,999,998 and recorded 44 days on market. It closed on March 26 for $7,940,000.

After two previous listing attempts, the sale gave the seller a path forward. This story reflects the resourcefulness I bring to my work: considering what else I can do to introduce a home, connect with people, and create opportunities for a sale.