Most agents will not put this on a website. It is the first thing a seller wants to know, and not knowing it is the reason a lot of people never make the call.
Listing commission
2.5%
of the final sale price, all in
Preparation management, staging, photography, video, print, advertising, events and the whole marketing program below.
What it does not cover, said out loud because "all-inclusive" is a phrase everybody uses: Third-party costs paid to vendors — the trades, the escrow and title fees, county transfer tax and the buyer-side commission — which are the seller’s in any transaction, with any agent.
Nothing here is billed to you along the way. It comes out of the proceeds at closing, and if the house does not sell there is nothing to pay.
The package
Not a list of adjectives. Every line below is something that gets done to your house or for your house, by somebody, on a date.
The long part of the sale, and the part she runs herself.
Shot after staging is finished, never during.
The MLS is the floor, not the plan.
This is the part most listings skip, and it is where offers come from.
When it is 2%
2%
A listing agreement signed by January 31, 2027, launching in spring, goes at 2%. Preparation is the long part of a sale and the good trades are booked out by March — a seller who commits in January gets the calendar, and Maggie gets to plan a spring launch properly instead of racing one.
Available on agreements signed up to January 31, 2027. Runs to the same date every year.
2%
Anyone introduced by a past client lists at 2%, with no time limit on it. Almost all of Maggie’s work arrives this way, and the people who send it should get her best terms rather than a thank-you card.
2%
Selling one house and buying the next one with Maggie is 2% on the sale. Two transactions on one timeline is one piece of work, and it is the case where the two halves genuinely have to be run against each other.
Worth saying
The difference between one listing commission and another, on a Palo Alto house, is a rounding error next to the difference between a sale that goes well and one that does not. A house that sits for six weeks and takes a price reduction has cost its owner many times whatever was saved on the fee.
So the number above is published for one reason only: so that it stops being a question, and the conversation can be about the house. What should be doing the deciding is on the other pages — what Maggie actually does, what she has sold, and what she would do with yours.
Ask her what she would do with your house. The fee will still be here afterwards.
Or text her directly at 650.709.5588.
